Houston is becoming the place for young hip travelers as three well known hotel chains each launch their newest lifestyle brands with a Houston property.
Hyatt’s Hyatt Place, Starwood’s aloft and Choice Hotels’ Cambria Suites are each opening a property in Houston, with the Hyatt property recently opened, and the other two having already begun construction.
What is unique about the sudden presence of these three new properties is that they all speak to a new generation of travelers. Combining well-thought, modern design, lots of high-end technology, and a friendly atmosphere, each of the hotels departs from the traditional formal hotel atmosphere.
The price is also lower than luxury hotels (rooms under $200 per night) because they don’t have the same full–service amenities of other hotels. But for guests who don’t plan on spending their trip inside the hotel, at the spa, or in the hotel restaurant (which these new brands don’t have), it is a perfect blend of service and comfort without the extra cost of unnecessary amenities.
While Hyatt Place was the first to open and currently operates 109 properties, Starwood is close behind with 75 hotels planned for the coming year and they are all following the same basic blueprint. Creative design environment and high-tech atmosphere are two of the most important aspects of this new “lifestyle” hotel, that lets guests lead their own lives (self check-in, TV on demand, etc), while still offering luxury service in a relaxed environment.
While the place of these lifestyle hotels within the industry is still unsure, Houston takes center stage as it plays guinea pig to the soon to be competing new brands.
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By Sarah Ziering for Perfect Escapes
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